From Tech to Financial Triumph: How John Perrings Built a Thriving Business with Trent Fortner’s Coaching

When John Perrings transitioned from a successful 20-year career in Silicon Valley tech to the financial services industry, he sought more than just a career change—he wanted to align his business with his values of financial certainty and control. But, like many professionals entering a new industry, the journey could have been slow and daunting. Fortunately, John was initially introduced to Trent Fortner, and this partnership became a game-changer.

The Impact of Trent’s Coaching

John’s sales background provided a strong foundation, but mastering the intricacies of the financial services world required more than just sales skills. It required specialized knowledge, strategy, and the ability to connect deeply with clients. This is where Trent’s coaching came in.

From day one, John enrolled in Trent’s one-on-one coaching program, where he received invaluable guidance. Trent’s approach wasn’t just about teaching sales techniques—it was about understanding the complexities of the financial services industry and how to frame conversations in a way that challenged traditional thinking about money. John credits Trent with helping him learn the specific language and approach required to stand out in this competitive space, especially when working with clients in Silicon Valley.

Trent’s guidance allowed John to accelerate his learning curve dramatically. In John’s words, “Working with Trent got me up to speed so much faster than I ever could have on my own.”

From Sales to Infinite Banking

While John had always been passionate about the financial strategies he implemented in his own life—particularly using whole life insurance—Trent’s coaching helped him turn that passion into a thriving practice. John’s business, which focuses on the Infinite Banking Concept, quickly grew under Trent’s mentorship. Through their work together, John was able to structure his practice in a way that helped his clients accumulate capital and protected their financial futures by eliminating unnecessary risks.

This differentiation—building growth without risk—has set John’s business apart from others in the field. And much of that success, he says, is thanks to Trent’s ability to help him hone his message and approach.

Building a Team and Expanding Influence

Over the past seven years, John’s business has grown rapidly, and today, he’s among the top 10% of advisors in his agency and within Penn Mutual. This success didn’t happen accidentally—it resulted from a strong partnership with Trent Fortner. John’s team continues to grow, and today, two of his new advisors are also benefiting from Trent’s programs.

The Power of Continued Coaching

John’s commitment to staying aligned with Trent’s principles has allowed him to build a sustainable, successful practice—one that’s focused on creating lasting financial certainty for his clients.

John’s advice for anyone looking to join his team is simple: “If you want to work with me, you’ll be encouraged to go through Trent’s program as part of the training/onboarding process. Working with Trent is key to ensuring you’re fully equipped to succeed.

Conclusion

John Perrings’ success story is a testament to the power of personalized coaching and strategic mentorship. With Trent Fortner’s guidance, John transitioned into a new industry, accelerated his learning curve, and built a thriving business that stands out in a competitive market. For financial advisors looking to grow their practice and make a lasting impact on their clients, Trent Fortner’s coaching programs are the key to unlocking that potential.