The Relevance of Being Relevant in Financial Advising

With election season in full swing, there's no shortage of conversations about choice, voting, and taking control of the future. This season provides financial advisors with a powerful metaphor to engage clients—not just about political decisions but about the decisions they need to make in their financial lives. It's time to help your clients "elect" their financial future.

As a financial advisor, your role extends far beyond providing investment advice. You are a trusted advocate guiding your clients through life's most critical decisions. The conversations around elections can be the perfect entry point for discussing the financial choices your clients should be making today to ensure their long-term stability and success.

Framing the Financial Election

Like political elections, financial decisions require careful consideration of options and long-term consequences. Encourage your clients to think about what they are voting for regarding their financial future. Are they choosing to protect their wealth, manage risk, or take advantage of new opportunities?

Clients face a world of uncertainty—market fluctuations, potential tax increases, or economic instability. The choices they make now will have a lasting impact. As their advisor, you can help them see beyond the immediate noise and guide them toward decisions that position them for future success.

The Power of Timely Decision-Making

Election season reminds us of the importance of timely decision-making. Your clients often hesitate to make changes because they fear the unknown or believe they have time to "figure it out later." But waiting can limit their options and increase their vulnerability to risks.

This is especially true when it comes to:

• Retirement planning: How are they positioning their portfolios for tax efficiency and longevity?
• Benefits selection: Are they choosing the right coverage and savings options for themselves and their families?
• Tax strategies: Are they preparing for potential changes in tax laws and adjusting their plans accordingly?

These decisions are crucial. When clients procrastinate, they are forfeiting the opportunity to proactively shape their future. Your job is to help them recognize the urgency of making financial elections now—while they still have the power to influence the outcome.

Empowering Clients with Choices

One of people's most significant fears is feeling out of control, especially regarding their finances. By guiding your clients to make informed choices, you give them the tools to regain control of their financial destiny. Empowered clients feel more confident in their ability to weather challenges because they have taken steps to protect and grow their assets.

Consider positioning your conversations around the following:

• Defense against future uncertainties: Help them understand how solid financial decisions today can buffer against unforeseen events, such as market downturns or tax hikes.
• Optimizing their options: Present them with strategies that can give them the flexibility and adaptability they need in an ever-changing economic landscape.
• Holistic planning: Ensure that their retirement savings, benefits selection, and insurance decisions are not made in isolation. Each choice should fit into the broader picture of their financial well-being.

Certainty in an Unpredictable World

In an environment of constant change, certainty is one of the most valuable things you can offer your clients. The world might be unpredictable, but with proper planning, their financial future doesn't have to be. Providing them with clear, actionable steps—whether it's rebalancing their portfolio, revisiting insurance coverage, or maximizing tax-saving opportunities—gives them the confidence that they are making choices that will benefit them in the long run.

Your role as a financial advisor is to remove the feeling of chaos that many clients experience. Like in elections, where we aim to vote for a future, we believe your clients need to "vote" for a financial plan that safeguards their future and aligns with their life goals. By offering thoughtful guidance, you become the advocate they need to navigate their financial journey confidently.

Final Thoughts

Election season isn't just about politics—it's an opportunity for people to take control of their future. As a financial advisor, this is your time to shine. Step into the conversation with your clients and help them make the financial elections that will give them peace of mind, prosperity, and security for years to come.

It's not just about today; it's about every tomorrow your clients will face. Make sure they're ready to win their financial future by choosing wisely today.

If you're looking for the language and strategies to guide your clients through these critical financial decisions, I can help. Our Game-Time Coaching Program and Courageous Advisors Group provide the tools and insights to have more impactful conversations that lead to stronger client relationships and better outcomes.

Whether you need to know how to frame urgent topics like retirement planning or navigating benefits elections, we offer group coaching sessions that will equip you with practical, actionable advice. You'll gain the confidence to lead these conversations and learn to position yourself as the go-to expert for your client's financial success.

Let's get started. Contact us to learn more about our coaching options and how they can benefit you!