From Decades of Experience to Renewed Focus: John Baker on Coaching, Simplicity, and Staying in the Game
After decades of success in the financial industry, John Baker found himself stuck in a professional slump. What got him moving again wasn’t another product or certification — it was coaching. In this powerful reflection, John shares how reconnecting with Trent Fortner helped him rediscover clarity, simplify his conversations, and reenergize both his business and mindset. Whether you’re new or seasoned in the advisory world, his story is a timely reminder that sometimes, the right question from the right coach is all it takes.









